When people think about social media marketing, platforms like Instagram and Facebook usually come to mind first. These platforms are popular in conversation, making them seem like the best options for reaching customers. However, I believe Pinterest is a platform that deserves more attention as a marketing strategy.
I feel the biggest advantage of Pinterest is that people don’t just browse for entertainment, they go there with a purpose. They use it to plan future purchases or ideas, whether they’re searching for outfits, home decor, or even travel destinations. According to the textbook, 93% of Pinterest users say they use the platform to plan purchases and 87% have actually bought something because of Pinterest.
This is huge for brands because it means they’re not just throwing out ads and hoping for engagement. Instead, they’re putting their products in front of users who are already looking for these specific products.
This is huge for brands because it means they’re not just throwing out ads and hoping for engagement. Instead, they’re putting their products in front of users who are already looking for these specific products.
While Instagram and Facebook focus on social connections, Pinterest functions more like a visual search engine. Instead of scrolling through links or generic ads, people can see actual images of exactly what they’re looking for. This makes Pinterest feel more engaging than typical advertising, as businesses can easily sneak their products into a user's search. Brands can even optimize their Pins with relevant keywords, hashtags and fitting descriptions so they appear in search results. A Pin promoting a new pair of shoes doesn’t feel like an ad, as it feels like a recommendation for someone looking to update their worn-out shoes.
Pinterest isn’t just a platform for DIY projects and home decor inspiration like most people think. It’s an under rated marketing tool that more businesses need to take seriously. Instead of relying solely on platforms like Instagram or Facebook, businesses should consider the benefits Pinterest brings to the table.
Pinterest is very unappreciated and needs to more well known by a greater audience. It is different from those social media sites that rely too much on social connections like Facebook and Twitter, like you said. I find more positives with Pinterest than negatives, one just needs to get used to it. I like you layout of the chapter, I agree with your statements. - VA
ReplyDeleteI couldn’t agree more! Pinterest is definitely an underrated platform when it comes to marketing. The fact that users are actively searching with the intent to purchase makes it such a valuable space for brands. It’s a great reminder that businesses shouldn’t overlook platforms beyond Instagram and Facebook!
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