
Wednesday, March 26, 2025
Less Smut, More Heart: Why I Loved Daydream

Tuesday, March 25, 2025
Is Pinterest the Secret Weapon in Social Media Marketing?

This is huge for brands because it means they’re not just throwing out ads and hoping for engagement. Instead, they’re putting their products in front of users who are already looking for these specific products.
Pinterest isn’t just a platform for DIY projects and home decor inspiration like most people think. It’s an under rated marketing tool that more businesses need to take seriously. Instead of relying solely on platforms like Instagram or Facebook, businesses should consider the benefits Pinterest brings to the table.
Wednesday, March 19, 2025
Snapchat: A Bad Marketing Platform
Snapchat’s users are mostly younger being around 18-24 years. While this might be great for brands that specifically want to target younger audiences, it’s a huge disadvantage for businesses that need a broader reach. Other platforms like Instagram, Facebook and TikTok provide access to a wider range of age groups and demographics, making them more effective for brands trying to maximize engagement.
2. Poor Visibility
One of Snapchat’s biggest problems is its lack of searchability. Unlike other social media platforms that allow users to search for content through hashtags, keywords, or trending topics, Snapchat’s search function pretty much doesn't exist. Most interactions happen between friends and less through direct engagement with a brand’s account, making it really difficult for businesses to gain new followers organically. Without strong discoverability, it’s hard for brands to grow their audience without relying on paid promotions.
3. Bad Advertising
While Snapchat does offer advertising options like filters, the return on investment isn’t great. It may be cheaper to advertise on Snapchat compared to other platforms, but the engagement levels are extremely low. According to Gupta Media, only 0.46% of Snapchat ads even get clicked on. Additionally, Snapchat is designed for quick, private interactions as people open the app to chat or send pictures and they don’t stay on it for long periods like they do on Instagram or TikTok.
Snapchat is also facing intense competition from other social media platforms that offer similar features. Instagram Stories, for example, provides nearly the same experience as Snapchat Stories but with better engagement tools and discoverability. TikTok has completely changed the game when it comes to viral content and brand exposure, making it a much better choice for businesses looking to build a strong social media presence. Since other platforms have adapted many of Snapchat’s best features while also offering superior marketing tools, there’s no reason for brands to use Snapchat.
Tuesday, March 18, 2025
Three Months Later: My Take on Ruin and Rising
Wednesday, March 5, 2025
Adorable but Annoying? My Review of Night Shift
Night Shift by Annie Crown was the most adorable romance I have read in a while. I believe I found this book on either TikTok or Instagram before it came out. Since then, it has been sitting on my reading list, waiting to be read. Driving an hour and a half to my boyfriend's house is always the perfect time to read a romance, and this one hit the spot.
Kendall Holiday spends her Friday nights exactly where she wants to be. With her head buried in a spicy romance novel while she works the night shift at her university's library. She knows she could join her friends for a weekend of drinks and college parties, but she likes her alone time, so she tells herself she isn't hiding when she gets lost in the pages of fictional love stories.
But that all changes when Vincent Knight, captain of the basketball team, turns up with an injured wrist, a sour mood, and a pressing need for poetry recommendations for a class he hates. Vincent is tall, smart-mouthed and challenges Kendall like no one has before. Suddenly, she's falling headfirst into her very own romance novel, but it takes a lot more truth than tropes to get to a happy ever after in real life.
As a reader who focuses on tropes and happily ever after, it was fun to read a book where the main character was the same way. Kendall was always looking at her relationship with Vincent through tropes or scenes from books she had previously read. It was nice to be able to have a character that I could relate to in this non-typical way.
This book was a short read, which I enjoyed because it meant that the scenes did not drag on too much and neither did the relationship between Vincent and Kendall. I will mention that I did not enjoy how much conflict and miscommunication there was between these two characters. It became repetitive and made me feel annoyed with the author.
Stars: 4
Spice: 3
Monday, March 3, 2025
Why X Has Fallen Off
The Maiden, the Guard, and My Mixed Emotions
From Blood and Ash is a book that I believe I originally found recommended to me on TikTok, but a friend recently mentioned it so I thought ...

-
Hook, Line, and Sinker by Tessa Bailey is a sweet conclusion to the Bellinger Sisters series. While it may not have quite lived up to It H...
-
The Finish Line by Kate Stewart is the final book in The Ravenhood Trilogy. While it took time for me to fully connect with the series, I u...
-
The Very Secret Society of Irregular Witches by Sangu Mandanna was not my favorite book. That is not to say that it was bad; it just did no...
-
As someone who doesn't use Facebook as my main platform, Chapter 4 of Essentials of Social Media Marketing was very interesting to read...
-
The world has changed substantially since the birth of social media and the upgraded technology that came with it. Most of its benefits are ...