The Dedication and Strategy of Managing a Swim Club’s Social Media

Podcasting is a major part of social media and an effective way to share information. Recently, Reese Miller and I recorded a podcast with Susan Gibney, a swim trainer and the social media coordinator at St. James Swim Club in Toledo, Ohio.  

I had an incredible time talking to Gibney and gaining insight into the dedication she brings to her role each day. She shared that she works between 20 and 30 hours per week teaching swim classes and lessons. In addition, she devotes more than 10 hours each week to managing the club’s social media presence. Despite this significant effort, she is only compensated for five hours of social media work. However, she consistently goes above and beyond to ensure the club’s online presence remains strong and engaging.  

Gibney also emphasized the role analytics play in managing social media platforms effectively. She explained that on Facebook, frequent activity and engagement—such as posting content regularly and responding to audience interactions—help maintain a high "health" score for the account. By staying active and responsive, she has achieved an "excellent" rating, which boosts visibility and interaction on the platform.  

Through this experience, I gained a greater appreciation for the effort required to run a successful social media platform for an organization. It takes not only time and creativity but also a strategic approach to keep audiences engaged and informed. Social media is more than just posting content—it is about fostering connections and ensuring people stay informed about what matters.  

If you’re interested in hearing our full conversation with Gibney and learning more about her experiences, you can listen to the podcast episode that Miller and I created by clicking here!