When running a blog, there is much to consider when writing for others to read. Today, I will explain and analyze my blog by following the 10 steps outlined in Chapter 3 of Essentials of Social Media Marketing.
Step 1: Identify a Target Market
My target market for this blog is primarily females between the ages of 18 and 25, given the nature of the books I read and review.
Step 2: Conduct a Social Media Audit
For this step, I will break down my SWOT analysis. The strengths of my blog include the timeliness and frequency of my posts. One weakness is that my grammatical structure may not be the best. Opportunities include being a small blogger on a relatively small platform, with the ability to use Blogger to expand my reach. Threats include other book-based blogs and TikTok book reviewers.
Step 3: Establish Goals, Objectives, and Metrics
My goal is to maintain a consistent posting schedule and increase my blog’s followers. An objective is to boost engagement by 10%. A specific metric I aim to achieve is at least two comments per blog post moving forward.
Step 4: Determine Resources, Roles, and Responsibilities
Since my blog is small and independently run, there is no need to delegate roles or responsibilities. I can manage it effectively on my own, provided I have my laptop or another device.
Step 5: Establish a Tone of Voice
I strive for a friendly and approachable tone in my posts. I want my readers to feel comfortable expressing their opinions while engaging with mine, without feeling judged.
Step 6: Select a Platform
My primary platform is Blogger. Additionally, I include the blog link in my Instagram bio to drive traffic to my site.
Step 7: Create and Optimize Social Media Networks
As a new user on this platform, I ensure that my account is fully completed. I also use relevant tags in my posts to attract more readers to my reviews.
Step 8: Create a Distribution and Content Strategy
My content consists of book review blog posts and chapter recaps for my social media class. Currently, I post twice a week, but I aim to establish a more consistent posting schedule.
Step 9: Create a Social Media Content Calendar and Schedule Posts
I plan to post on Mondays and Wednesdays so my audience knows when to expect new content.
Step 10: Track, Analyze, and Tune
Consistency in tracking and analyzing my posts is crucial. By monitoring analytics, I can identify patterns and determine what resonates most with my audience.
Following these 10 steps can lead to positive results when launching a professional social media account in any form.
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